Paul Revere, Internet Marketing, and the 80/20 Rule
By Wayne Sedlak Ill bet you thought you knew all about Paul Revere. He was,of course, responsible for inventing the Internetuh, nosorry, wrong turn. Not that he couldnt have used Internet marketingprinciples, however, had the Internet been available.Putting an ad up on Google sure would have made life a loteasier than, say, getting captured by the Britishnot tomention a greater impact, as Internet marketing goes. But, his famous ride to awaken the colonists has historians- but not marketers utterly baffled. Why? Lets see firstthe problem then how marketing (particularly Internetmarketing principles) solves the problem. Most historians dont understand the 80/20 Rule. Dont getme wrong. A lot of people dont understand the implicationsof the 80/20 Rule. They dont understand its recursivenature, the 64 4 Rule, the 51.2 -0.8 Rule,Sierpinski Triangles, and so on. But, its really not necessary to understand all of that,anyway. What you should know is simple: the 80/20 Rulesimply means 80% of your results will flow from 20% of yourefforts. Thats the simplicity of the 80/20 Rule forInternet marketingor anything else. Paul Revere understood the 80/20 Rule well, in concept. Ibet he would have taken to Internet marketing too. You see, historians cant understand why Paul Reveres rideproduced a word- of mouth- epidemic (buzz) and why fellowyeller William Dawes ride did not. After all, Dawestraveled 17 miles on horseback that night. But, almost noone from the southerly circuit of towns he visited townslike Roxbury, Brookline, Watertown, and Waltham respondedto the call. Thats the reason he goes as an unsung hero in our history. I am a wandering, bitter shade,Never of me was a hero made;Poets have never sung my praise,Nobody crowned my brow with bays;And if you ask me the fatal cause,I answer only, “My name was Dawes”‘Tis all very well for the children to hearOf the midnight ride of Paul Revere;But why should my name be quite forgot,Who rode as boldly and well, God wot?Why should I ask? The reason is clear –My name was Dawes and his Revere.History rings with his silvery name;Closed to me are the portals of fame.Had he been Dawes and I Revere,No one had heard of him, I fear.No one has heard of me becauseHe was Revere and I was Dawes.(The Midnight Ride of William Dawes by Helen F. Moore -Century Magazine, 1896). Seems unfair. Many historians lament Dawes, theunrecognized hero. But, then again, the 80/20 Rule shows usthat life is disproportionate in its results. That wasnt Paul Reveres only ride: You see, the 80/20 Rule teaches us one simple lesson andseveral very powerful ones. So dont go away. The simple lesson? Thats easy. Focus and prioritize onwhat you do best. Each of us is, or should be, a specialistin a particular niche. In other words, very good in one area and a duck out of water elsewhere. That was Paul Revere. As renowned historian David HackettFischer put it, unlike Dawes, Revere had an uncanny geniusfor being in the center of events. From the Boston Tea Party to the Revolution, committeesand congresses sprang up all over New England. Revere rodefrom one city to another, bearing messages and linking toeach other. Consequently, he was well known. He rode to Philadelphia from Boston regularly carryingorganizational messages. He rode from Boston to NewHampshire, from Boston to New York, and from Boston to justabout anywhere in New England. He connected people to people, and people to news andevents. And he did it well. While 80% of the leadershipbelonged to but one committee, he was only one of two menwho served on almost all of the committees in Boston.(80/20 Rule: The most accomplish the least. The leastaccomplish the most.) More popularly known as: If you wantsomething done well, give it to a busy person. He was a clearinghouse for information about the British.In other words, if you knew something and didnt know who totell, you went to Paul Revere. So, when the stable boy overheard the conversation of thetwo British officers, he went to Paul Revere. When Paul Revere mounted his horse that fateful night, histravels were strategicHe knew who the town fathers,militia commanders, Minutemen officers, key ministers,opposition lawyers, merchant leadership, and otherstrategically placed individuals were and where theylived. Dawes did not have that gift. He was not well known. He hadnot traveled widely. Consequently, his efforts that nightwere spent on arousing common folk, no doubt, but mostpeople didnt know where to go, or who to contact, or whatthe next step should be. Paul Revere knew the leadership. What they needed was whatwe all call in Internet marketing, a message to marketmatch, (when and where specifically the British weremoving). Paul Revere supplied that match. The 80/20 Rule is a filterfor precision matches between effort and result. He suppliedthat filter: Preparation and research? His keywords were people,places and events learned over three years Key knowledge? The information from the stable boy andwhen the British would move Strategic niches? Most profitable towns to alarm inthe shortest amount of time Pre-qualified traffic? The individuals who wereprepared to respond to his call, did so, like clockwork. Message to market match? They would act in directresponse to his focused message and Call to action? The British are coming. Resistthemnow. Revere was less a rider and more a guided missile thatnight. Specific. Targeted. Effective. Those are theingredients for successful Internet marketingand the callto Lexington Green that next day was an 80/20 Rule inplay. Every Internet marketer knows from the 80/20 Rule, thatInternet marketing is a process, broken down into steps,each step catering to the comfort zone of different kindsof individuals. The days of one stop, one purchase areover. Most people will NOT purchase in one stopso deviseother kinds of response (email follow-up, mini-courses, optins, surveys, etc.) As any Internet marketing specialist knows, if people areconfused, they take no action, except to leave the issue(or website) alone. If Dawes had had a website, they wouldve left it confusedwith no way to respond to any call to action. So, people didnt act under his call until days later,after Lexington and Concord were history. Yes, William Dawes was a hero. But, his ride took so muchmore effort, accomplished much less, and took much longerto finish Mixed results, at best. History and Internet marketing turn on hinges produced bythe 80/20 Rule. For Internet marketing training: http://www.Icanmarketonline.com. Questions? Email: AandDNet.com Call Toll Free:1866.735.5871 For Archived radio shows visit http://www.worldtalkradio.com/show.asp?sid=216 Article Source: http://EzineArticles.com/?expert=Wayne_Sedlak http://EzineArticles.com/?Paul-Revere,-Internet-Marketing,-and-the-80/20-Rule&id=143466 where to buy ultram 1 order ultram pharmacy tramadol tramadol florida pharmacy
